Beauty & Wellness Briefing: Biossance-owner Amyris attempts a turnaround in face of ballooning costs In the face of a changing beauty landscape and steeply growing operating costs, Amyris, Inc. is facing a liquidity crunch. As a result, its visionary CEO has left, layoffs have taken place and assets have been sold.
Laneige and Tree Hut dominate in creating entertaining content While it is well-known that highly entertaining content successfully drives sales on TikTok, a new report from Dash Hudson shows the same correlation on Instagram, as well, thanks in large part to Instagram Reels.
Snapchat head of beauty & fashion partnerships Rajni Jacques: Gen Z shops ‘on their own terms’ Snapchat's “Lens” feature was introduced in 2015. This feature, powered by augmented reality technology, allows users to change how they and the world around them look. But it wasn’t until at least 2017 that the beauty industry started to catch up through independent providers like Modiface, which was later acquired by...
Apostle aims to finally make men’s makeup a thing The Apostle team estimates that, in the U.S., the men’s grooming market is worth $22 billion, citing its own research that men spend an average of $29 per month on beauty and grooming products. And yet, makeup has not taken a mainstream foothold in the American male populace.
Beauty & Wellness Briefing: It’s a Barbie world, and we’re just living in it The new film, the first live-action Barbie movie, premieres on July 21, and Barbie-owner Mattel, Inc. and the Warner Bros. Pictures-produced "Barbie" have been in full marketing mode since the beginning of the year. As a result, there have been over 100 Barbie-themed collaborations.
The founder of Playa is back with a new hair-care brand, focusing on mass retail Called California Naturals, the brand launched direct-to-consumer on Friday, with exclusive distribution at Target set to start on July 9.
Retailers brace for impact from student loan resumption On June 30, the Supreme Court rejected the Biden Administration’s bid to cancel student debt, throwing the country’s economic recovery a curveball.
Inside indie brand LYS Beauty’s successful mascara campaign The mascara, called Lash Confidence and sells for $19, was an opportunity to create a 360-degree campaign and build momentum for the brand’s ethos around inclusivity and being a positive, supportive brand to its customers.
Stride Consumer Partners’ Nicole Fourgox: There is a ‘desire for true expert advice’ in beauty In April 2022, PE firm Stride Consumer Partners raised an oversubscribed debut fund to the tune of $420 million. And the team quickly began investing in brands like Skinfix and Patrick Ta Beauty. Overall, Stride Consumer Partners focuses on beauty, food and beverage, and active lifestyle.