On Friday, age longevity company Modern Age announced the closure of its business after failing to secure adequate outside capital.
As Molly Sims put it, she's lived 100 lives. But these days, the model-producer-entrepreneur is concentrating on her production company, Something Happy Productions, and her 1-year-old skin-care brand, YSE Beauty.
The Beauty Squad has over 4.5 million members, with enrollment growing 30% year-over-year. Loyalty members drive almost 80% of the brand’s sales on ElfCosmetics.com and 95% of the brand’s app transactions. Overall, members have a 166% higher lifetime value than non-members.
Brands have opened up their marketing funnels again, investing more in top-funnel brand awareness activities.
Between March 14 and April 15, Westman Atelier will take over Ace Hotel's popular photobooths at the New York and Brooklyn locations. That will be followed by a photobooth takeover in Palm Springs between April 12-21 to overlap with the Coachella music festival.
Michelle Freyre, global brand president of Clinique, joined the latest episode of the Glossy Beauty podcast to talk about post-Black Honey virality, the significance of Gen Z’s love for skin care and the new needs states of today’s beauty customers.
Starting Thursday with the launch of its latest product, the Dreamwave 2% Bio-Retinoid Complex serum, Kinship will roll out new primary and secondary packaging and messaging, as well as a fresh logo and an updated tagline — ultimately, a new focus.
As brands focus on topics like earned media value and fight for marketshare within the attention economy, the consistency of the always-on middle funnel becomes more important. With that in mind, Glossy spoke with three brands to understand their approaches to middle-funnel influencer marketing.
While neither Sephora nor Ulta Beauty has public age restriction policies for those who can shop in-store, malls and shopping areas where many of their stores are located can enforce their own policies.