Il Makiage owner Oddity believes it can withstand tariff uncertainty The owner of Il Makiage and Spoiled Child reported a 27% increase in net revenue for the first quarter of 2025. Despite volatile tariffs, the company adjusted its full-year outlook to expect at least 22% year-over-year growth.
Meet Marc-Antoine Barrois, the couturier making critically-acclaimed fragrances In 2016, Marc-Antoine Barrois made a few hundred perfume bottles expecting to sell them over the course of 10 years. Now fragrance is 90% of his business, but he would like his consumers to buy less, not more of his creations.
Boy Smells debuted a rebrand. PerfumeTok is not happy Ten-year-old fragrance brand Boy Smells unveiled "Boy Smells 2.0," a rebranding of its packaging and scents. But existing fans feel the update has erased the indie roots and queer identity that made them love the brand to begin with.
‘Let’s get absurd’: Why some brands are leaning into tariff price increases The sudden and seemingly volatile institution of tariffs on goods imported to the U.S. from countries like China has put many businesses in a bind on how to manage their supply chains. Some brands have chosen to go forth with increasing pricing as a result of tariffs. But calculating and...
Beauty & Wellness Briefing: Inside Glossier’s WNBA Draft glam room This week, I checked in on Glossier’s growing stake in the WNBA. Additionally, Merit makes moves for Europe, and female founders are pleading with President Trump to reverse costly tariffs.
Inside Yves Saint Laurent’s new fragrance strategy YSL already has more than one fragrance blockbuster under its belt, including 2014’s Black Opium and 2019’s Libre. But keeping pace with market demands means investing in the booming niche sector. To do so, the L’Oréal-owned brad has revamped its higher-priced Vestiaire perfume line.
Sephora strategies: How brands can win big during the Sephora Savings Event The biannual sale is a win-win for brands not only to keep regular buyers stocked on their favorite staple products, but also to acquire new customers. Successfully leveraging the sale, however, means keeping a tight eye on inventory and capturing eyeballs ahead of the event with in-person activations and new products.
Confessions of a fragrance CEO: ‘Tariffs are going to require an examination of the entire industry’ The average fragrance contains potentially hundreds of ingredients that have crossed multiple borders before reaching consumers. Alex Wiltschko, CEO and founder of fragrance research company Osmo, believes AI can mitigate the impact of tariffs on fragrance production and pricing.
Recession blonde: How inflation and tariffs are driving hair trends Feeling the effects of inflation and a potential recession, consumers are making adjustments to their beauty budgets. And that includes their hair cuts and color.