How Adidas Originals is using fashion week as a launchpad for new collaborations The crossover between high fashion and street fashion has been ongoing for years at this point. But Adidas is taking the logical next step by making the various fashion weeks around the globe, which are typically the home court for high-end luxury fashion brands, an integral part of its strategy...
‘It doesn’t mean what it used to’: How the term ‘streetwear’ has been overused to the point of meaninglessness Streetwear is a malleable term. Nearly everyone in the fashion industry has their own definition and some have even argued that the term itself has become completely meaningless from overuse. Appropriately, there has been an increase in brands slapping the term onto any type of merchandise as a way to build...
‘Our focus is on our own footprint’: DTC brands are pumping the brakes on wholesale partnerships It’s a common journey for DTC brands to start selling online-only before making a few partnerships with wholesale retailers, but those partnerships do not come without their own tradeoffs. Increasingly, brands are refocusing on direct sales, as wholesalers push them to sell at a scale outside of their means.
How custom suit brand Sene plans to capitalize on fashion’s casualization As the lines between casual wear and formal wear continue to blur, categories as disparate as athleisure and suiting are coming together in surprising ways.
How fashion brand For Days is scaling its circular business model For Days, the 2-year-old circular membership T-shirt brand, gives its customers an unlimited rotation of shirts: They're sent back to the company, recycled and replenished. Now, the company is licensing its circular business model to other fashion brands.
‘Teens have moved on’: The death of the high school mall brand Ten years ago, the halls of American high schools were filled with kids wearing distressed jeans and logo-heavy T-shirts from brands like American Eagle, Hollister, PacSun and Aeropostale. But times have changed and many of those brands, most of whom were centered around shopping malls, have struggled to remain relevant...
From Modell’s to Supreme: How Champion segments its customer base In 1919, athleticwear brand Champion got its start by producing high-quality but otherwise humble knitwear for the everyday consumer. Now, one hundred years later, Champion still caters to that everyday consumer who may not be the most hip to the latest trends in fashion along with a new segment of...
Naadam’s retail twist: A store that only sells one type of sweater The front window of cashmere sweater brand Naadam’s SoHo store is emblazoned with a giant “75,” advertising the brand’s $75 cashmere sweater. But the store is not just highlighting the $75 sweater, it is literally the only thing available to purchase in the store.
Emerging slippers brands are betting on the staying power of casual fashion Investors are pouring money into DTC slippers brands. Women’s slippers brand Birdies just raised $8 million in funding from investors, in addition to the $2 million it started with. Its competitor, Rothy’s, got $35 million from Goldman Sachs in anticipation of its expansion into new international markets. These brands seem...