Stitch Fix officially launches in the UK Stitch Fix, the personal styling service based in San Francisco, is venturing into a new market. Beginning today, the company is launching in the U.K., citing the high penetration of e-commerce in the country and the local openness to tech-infused fashion platforms.
From drop-off points to sneaker storage: How resale companies are competing for sellers Much of the discussion around fashion resale has focused on the buying element of it. But according to Matt Cohen, vp of business development and strategy at sneaker reseller Goat, “we have two types of consumers and they’re both incredibly important.”
Athletic apparel brands are tapping esports players as the new influencers The appeal of celebrities, actors, musicians and athletes as brand influencers is obvious. But in recent months, an unlikely new category of fashion influencer has arisen: the professional video game streamer.
How Maui Jim is taking cues from DTC brands for a digital transformation Maui Jim is the third largest sunglasses manufacturer in the world, sold in major retailers like Nordstrom and Bloomingdale’s. But just like every brand in the consumer goods space, Maui Jim is feeling the pressure to invest more in its DTC capabilities.
Recently bankrupt, True Religion pivots to streetwear When Chelsea Grayson took over as CEO of True Religion at the end of 2018, she knew the brand had fallen from its earlier days of glory. According to Grayson, True Religion was one of the definitive streetwear brands coming up in Los Angeles in the early 2000s, but it...
As the secondary market’s influence grows, rifts are forming between brands and resale platforms Neiman Marcus' big investment in fashion reseller Fashionphile last month, along with a few other brand-reseller team-ups in recent months, shows that brands are more willing to work with resellers than they have been in the past. As predicted, the primary and secondary markets have begun to converge, but the relationship...
‘Brands are becoming important parts of people’s lives’: Why Gant is making non-fashion movies Following its first experiment in TV production, via a web series with talk-show host Craig Ferguson in late 2017, Gant has produced a feature length documentary film, which explores why people are making drastic career changes.
How fashion brands are tapping into the exclusive Reddit community As Facebook and Instagram become increasingly crowded spaces, brands are looking to engage consumers on less-saturated social platforms. Reddit, with its more than 500 million monthly users, is a tempting but tricky opportunity.
How The RealReal and Rent the Runway are using personalized email reports to deepen customer loyalty As alternative ownership models become increasingly popular in fashion, culminating in reports last week that The RealReal could be closing in on a $1 billion valuation, an interesting strategy has developed from frontrunners in this area including The RealReal and Rent the Runway: personalized emails breaking down the individual customer's impact (on...