‘Brands are becoming important parts of people’s lives’: Why Gant is making non-fashion movies Following its first experiment in TV production, via a web series with talk-show host Craig Ferguson in late 2017, Gant has produced a feature length documentary film, which explores why people are making drastic career changes.
How fashion brands are tapping into the exclusive Reddit community As Facebook and Instagram become increasingly crowded spaces, brands are looking to engage consumers on less-saturated social platforms. Reddit, with its more than 500 million monthly users, is a tempting but tricky opportunity.
How The RealReal and Rent the Runway are using personalized email reports to deepen customer loyalty As alternative ownership models become increasingly popular in fashion, culminating in reports last week that The RealReal could be closing in on a $1 billion valuation, an interesting strategy has developed from frontrunners in this area including The RealReal and Rent the Runway: personalized emails breaking down the individual customer's impact (on...
NYC’s Meatpacking District is launching events to draw brand tenants While Soho and Hudson Yards have recently been the most exciting neighborhoods in New York City’s retail scene, the Meatpacking District, under the guidance of LeFrancois, has quietly been amassing its own stable of experiential retail over the past few years, ever since the mass exodus of brands like Stella McCartney,...
Express is ramping up its influencer collaborations Express’ latest design collaboration involving model and influencer Rocky Barnes is the latest in a string of partnerships the brand has been involved in, coming a few months after a similar collection with influencer Olivia Culpo.
Keds is the latest footwear brand to forego trends in favor of sustainability Keds is the latest footwear brand to dip its toes into the world of sustainable fashion. The brand has created a new collection of shoes with textile company Ace & Jig which includes a limited-edition shoe made entirely from the scraps of material used for the rest of the collection....
Everlane is creating the ‘anti-hype’ sneaker Amid the booming sneaker market, Everlane is hoping to bring something to the market that most sneaker brands are lacking: sustainability.
How Aerie is bringing its inclusive message to stores On Monday, American Eagle celebrated 25 years since its IPO by ringing the opening bell at the New York Stock Exchange. The company has been performing well over the past few years, particularly compared to some of its contemporaries, and its lingerie brand, Aerie, that has been largely driving its...
New rental platforms are targeting the streetwear crowd The success of platforms like Rent the Runway, which was recently valued at $1 billion, has made fashion rental a popular and accepted way of consuming fashion. So why does streetwear, one of the most buzzed-about areas of fashion, have such a lacking of rental platforms?