This week, apparel brand Draper James debuted its latest addition to its ongoing SMS strategy, something CEO Erin Moennich said the company has experimented with for the last year but has seen strong growth in during the pandemic. The new feature, called DJELF, is a gift concierge customers can text...

Foot Locker had a strong quarter, according to its latest earnings report. Over the three months ending on Oct. 31, the brand brought in $128 million in revenue, beating the $122 million it brought in during the same period last year.

While other brands like Freitag and Patagonia have opted to sit out of Black Friday altogether, Griffiths said she was inspired to try out an early warehouse sale as an alternative after the success of a previous warehouse sale the brand held in April, which saw similar record sales.

Outside of Rowan, which raised $4 million in funding last year, fashion brands including Frame and M.M. LaFleur have refocused their retail efforts on appointment-booking and in-store services to make up for the fact that, for most standard purchases, consumers now opt to order online. Deloitte said it expects to...

After the CFDA canceled its slate of resort presentations in April, a number of brands like Brand Assembly and Gucci canceled their resort collections entirely to focus on just two big collections per year. For the brands that are going through with resort, many are using it as an opportunity...

The brand's earnings for its fiscal first half of 2021, or April through October, show that Burberry's head-start on digital didn't keep it from feeling some heavy effects from the pandemic.

At a time when much of retail is moving away from brick-and-mortar stores in favor of e-commerce, Calzedonia is among the exceptions. Simonato said he still believes that brick-and-mortar is important, especially for Calzedonia, which has always done far more of its business through physical retail than online. Global online...

Freitag's opposition to Black Friday is a principled one, stemming from its overall sustainability goals and an objection to the mass consumption around the holiday. Brands like Allbirds, several retailers in France and beauty brands like Deciem have also said they won’t be participating in the shopping holiday. Instead, they’re rolling...

While the benefits of owning Supreme are obvious, like its legions of dedicated fans who will camp out for hours to get the latest drop, there’s also a more mundane reason. VF has spent the last year shifting the business models of its various brands to focus more strongly on...