Multiple British brands told Glossy the first few weeks have been equal parts frustrating and confusing as they struggle to adjust to what they say was a mismanaged and miscommunicated new status quo.

In April, DTC brand Lively was among a number of DTC brands including Mack Weldon and ThirdLove that took its first plunge into a new marketing channel: linear TV. Since, brand founder Michelle Cordeiro Grant has been surprised by its consistently low cost and high reach. Now, as the brand...

Like many founders focused on sustainability, Frank & Eileen's Audrey McLoghlin found it hard to stand out for genuine environmental accomplishments. Today, practically every brand includes sustainability as part of its marketing, and there are few rules in the U.S. governing what sustainable claims brands can make.

In 2020, womenswear brand LoveShackFancy released more than half a dozen collaborations with partners including Bandier, Target, Lele Sadoughi and Morgan Lane, all of which sold out in minutes. Founder Rebecca Hessel Cohen and president Stacy Lilien said collaborations will play an even greater focus in 2021.

Et Tigre, a Los Angeles-based fashion brand, launched a peer-to-peer resale marketplace on its online store on Tuesday. It lets shoppers sell directly to each other. Et Tigre co-founder Adele Tetangco said the marketplace only requires her to approve each product before it is listed, while the rest of the...

In late November, Mission Brand Alliance, a joint group of close to 30 sustainability-focused brands, sent out a group holiday catalog to 250,000 customers gathered from the brands’ mailing lists. The marketing effort was intended to boost the brands' sales and awareness at a crucial, marketing-flooded time. The brands pooled...

Uoma Beauty founder Sharon Chuter speaks about inclusion, politics and diversity in beauty, and the key to navigating these complicated waters while leading a brand.

Counterfeiting has always been a problem for fashion brands. It’s one of the main reasons luxury brands are hesitant to engage with Amazon. And counterfeiting has only gotten worse with the rise of e-commerce. Glossy spoke one fashion brand founder dealing with the issue about how counterfeiters harm a brand's...

In this talk, recorded during Glossy' recent Beauty Summit, Rare Beauty CMO Katie Welch spoke with Glossy about how brands can use their platforms for social good and what mental health services Rare Beauty is supporting.