In late November, Mission Brand Alliance, a joint group of close to 30 sustainability-focused brands, sent out a group holiday catalog to 250,000 customers gathered from the brands’ mailing lists. The marketing effort was intended to boost the brands' sales and awareness at a crucial, marketing-flooded time. The brands pooled...

Uoma Beauty founder Sharon Chuter speaks about inclusion, politics and diversity in beauty, and the key to navigating these complicated waters while leading a brand.

Counterfeiting has always been a problem for fashion brands. It’s one of the main reasons luxury brands are hesitant to engage with Amazon. And counterfeiting has only gotten worse with the rise of e-commerce. Glossy spoke one fashion brand founder dealing with the issue about how counterfeiters harm a brand's...

In this talk, recorded during Glossy' recent Beauty Summit, Rare Beauty CMO Katie Welch spoke with Glossy about how brands can use their platforms for social good and what mental health services Rare Beauty is supporting.

It feels like department stores have died a thousand deaths over the last five years. Numerous publications, including Glossy, have written stories heralding the end of department stores’ influence, based on a slew of factors like their slow adoption of e-commerce and fashion brands' increased focus on their direct-to-consumer business.

Brands have realized they can't just focus marketing efforts in the U.S. and Europe, and expect the Chinese audience to keep buying.

While many companies in the beauty space shifted their focus to primarily digital this year, Walmart has prioritized both online and brick-and-mortar commerce throughout the pandemic. Walmart expanded its beauty assortment with indie brands, elevating their display and positioning of those brands and ramped up online content for beauty shopping...

In some years, compiling our annual in-and-out list is difficult. Fashion and beauty trends often change slowly, and the industries tend to adopt and dismiss strategies over time, rather than all at once. The start of a new year doesn't always signal clear, significant alterations to the way brands will...

Fashion brands have learned that planning too far ahead or with too much confidence is useless, with circumstances changing so rapidly. For many, 2021 is the year of no plans.