search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Podcasts
  • Events
  • Glossy+
search
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
rare beauty
Member Exclusive

Rare Beauty’s Katie Welch on social impact: ‘Brands can make a difference’

by Danny Parisi
Dec 30, 2020
  • facebook
  • twitter
  • linkedin
  • email

Katie Welch, CMO of Rare Beauty, helped redefine the company’s social responsibility commitments this year through the creation of the Rare Impact Fund. The fund is aimed at making mental health services more accessible for the brand’s Gen-Z audience. She said that she, along with Rare Beauty founder Selena Gomez, felt an obligation to the large community they’ve built to make mental health care easier to secure, particularly during a year filled with hardships.

In this talk, recorded during Glossy’ recent Beauty Summit, Welch spoke with Glossy about how brands can use their platforms for social good and what mental health services Rare Beauty is supporting.

Related Reads
  • Beauty
    Beauty and wellness brands tap into Great Resignation conversation
  • Beauty
    Ulta ramps up Conscious Beauty program with new advisory council 
  • Beauty
    Innbeauty’s Alisa Metzger on ‘creating something that didn’t exist for an audience that’s starving to consume’
Latest Stories
  • Fashion
    These are the brands that have called for action on gun regulation
  • Member Exclusive
    Fashion briefing: The Outnet aims to own the off-price luxury menswear market
  • Beauty
    Beauty and wellness brands tap into Great Resignation conversation
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Email
About Us
  • Advertise With Us
  • Digiday Media
  • Custom
  • Masthead
  • Privacy Policy
  • Terms & Conditions
©2021 Digiday Media. All rights reserved.
Go to mobile version