search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
  • Shop
search
Glossy Logo
Subscribe Login
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • Shop
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
rare beauty
Member Exclusive

Rare Beauty’s Katie Welch on social impact: ‘Brands can make a difference’

By Danny Parisi
Dec 30, 2020

Katie Welch, CMO of Rare Beauty, helped redefine the company’s social responsibility commitments this year through the creation of the Rare Impact Fund. The fund is aimed at making mental health services more accessible for the brand’s Gen-Z audience. She said that she, along with Rare Beauty founder Selena Gomez, felt an obligation to the large community they’ve built to make mental health care easier to secure, particularly during a year filled with hardships.

In this talk, recorded during Glossy’ recent Beauty Summit, Welch spoke with Glossy about how brands can use their platforms for social good and what mental health services Rare Beauty is supporting.

[s3mm type=”video” files=”beautysummitlive-glossy-201109-RareBeauty.mp4″ /]

  • facebook
  • twitter
  • linkedin
  • email
Related reads
  • Member Exclusive
    Glossy+ Research: As DTC dominates, marketplaces edge out retailer channels for brand investment
  • Member Exclusive
    Beauty & Wellness Briefing: What’s behind the burgeoning popularity of quirky fragrances
  • Beauty
    TikTok ban redux: Beauty influencers weigh in on the potential impact
Latest Stories
  • Fashion
    New Fabletics CMO Ilona Aman wants to take the brand beyond leggings
  • Emerging Technologies
    Is WhatsApp a must-have for brands today?
  • The Glossy Fashion Podcast
    Hodinkee’s Jeffery Fowler on evolving the watch industry, collaborating with John Mayer and taking over Supreme SoHo
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Email
About Us
  • Advertise With Us
  • Digiday Media
  • Custom
  • Masthead
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2023 Digiday Media. All rights reserved.