Sustainable brand Tentree taps National Geographic for new collaboration Launched on Thursday, Tentree collaborated with National Geographic for a collection of loungewear featuring the iconic gold border of National Geographic’s print magazine as well as prints of some classic Nat Geo photography of trees.
Fashion briefing: Fashion brands are going through a refresh In the last few months, brands like Hanky Panky and Victoria’s Secret, fashion platforms like LTK (formerly known as LikeToKnowIt and rewardStyle) and retailers like Neiman Marcus have all found ways to change up their imagery, logos, messaging or product to better reflect the world we live in now.
The RealReal is pausing store openings to ‘let stores mature’ The company’s 10 physical stores have been one of the main drivers of discovery, with more than 30% of new consignors being introduced to The RealReal through a physical store. The company opened three new stores in Austin, Dallas and Atlanta last quarter, and plans to open two more this...
Virtual fitting and size-inclusive brands are a perfect match One of the biggest benefactors of virtual fitting are brands catering to speciality sizes and products requiring particular fits. Brands like ThirdLove and 1822 Denim, which have extended sizing, have started integrating virtual fitting rooms to entice customers wary of poor fits from other brands and to reduce returns, which...
‘Y2K vibes for days’: Trucker hats are back in fashion The last few years have seen a resurgence of ’90s-era fashion trends, including bucket hats, baggy jeans and scrunchies. But the latest trend to make its way back from the past is more early-2000s Ashton Kutcher than ’90s Spice Girls: the trucker hat.
Online resellers test physical retail with localized products for impulse shoppers Fashionphile and ThredUp are experimenting more with physical channels, and as resale makes the jump to back to IRL, traditional retailers are finding more ways to incorporate the model inside their own walls.
‘We’re back on offense’: Ralph Lauren bolstered by strong North American wholesale recovery North American revenue was up more than 300% from the previous year, outstripping any other region. In another surprise, it was wholesale that drove the most sales. North American wholesale revenue grew from $23 million last year to $250 million this year.
The newly rebranded LTK launches self-service influencer portal The platform acts as a portal for brands to connect with more than 150,000 influencers directly. LTK bills the portal as a one-stop influencer shop where brands can price, cast and execute their influencer campaigns, as well as see more than 10 years of retail and influencer data collected by...
Olympic athletes are posting on TikTok and bringing fashion brands along for the ride In 2018, during the Rio de Janeiro Olympics, TikTok had only just been introduced to the U.S. a year before. It hadn’t caught on as the sensation it is now, growing nearly 800% in monthly active users from 2018 to 2020. Throughout the last two weeks, Olympic athletes like Ilona...