Fashion’s circular takeback programs are difficult, complex and growing in popularity Circularity has become a buzzword in fashion over the last five years, with more brands introducing ways to extend the life of a product or turn it into something else after it’s been worn. Brands regularly publicize what is done with products after they’ve been collected. But less is known...
Zappos makes its first big DTC play with M.M.LaFleur partnership E-tailer Zappos is striking up new partnerships with DTC brands in response to customer feedback. The new strategy is kicking off with a campaign with women’s workwear brand M.M.LaFleur that launched on Tuesday.
Six months since re-opening, American Dream’s troubles are mounting At the beginning of March, Kurt Hagen, svp of development for American Dream developer Triple Five said in a public meeting, “It would have been much better if American Dream had burned down or a hurricane had hit it, financially. Because we would have been covered by insurance. But this...
Glossy Research: 34% of brands and retailers will grow their physical retail investments this year Glossy and Modern Retail research shows that many brands and retailers dropped out of physical retail during the pandemic. However, brands and retailers are already planning to reinvest in physical retail as the market opens back up over the next six months.
Beyond the hype: How NFTs stand to benefit fashion brands Most fashion-related excursions into the land of NFTs have been for marketing purposes, so far. But while NFTs, as they’re currently bought and sold, may be little more than a novelty for fashion brands, some of the future potential applications, like for authentication and tracking of high-end luxury goods, are...
‘Our goal is to eradicate fast fashion’: Resellers are investing in new tech to compete As resellers scale up, they're competing more directly with fast fashion than with the luxury brands themselves. Resellers are laser-focused on scaling, and they're currently looking to do so through new investments in technology that enable algorithmic curation and AI-powered authentication.
Fashion is flourishing on Clubhouse by putting the focus on people versus brands The app has become a space for brand founders and executives, both from established brands and new companies, to gestate new ideas and compare notes with fellow executives.
‘Buy it, build it or rent it’: Solid & Striped’s Sarah Landman on the brand’s approach to category expansion Solid & Striped is one of the many brands that expanded its category offerings in the last year. According to Glossy research, 57% of brands launched at least one new category in the last 12 months. On Wednesday, Landman spoke to Glossy’s editor-in-chief Jill Manoff in our monthly Glossy Plus...
Ba&sh turns to sneakers and Snapchat in bid for Gen-Z The Crush is the brand’s first sneaker, but rather than go with a thin plimsoll or minimalist tennis shoe, Ba&sh opted for a style modeled off of chunky urban silhouettes from the ’90s, most notably the iconic Jordan One. CEO Pierre-Arnaud Grenade said launching into sneakers was a way for...