How fashion brands and retailers are using podcasts to promote new product launches While Moncler is debuting multiple campaigns supporting its new collection, a Spotify-published podcast is the centerpiece of the strategy and is being promoted through the brand's social channels.
6 months in, Amazon’s Luxury Stores remains stagnant The launch was considered by many to be underwhelming, launching with only a single brand, Oscar de la Renta. At the time, analysts told Glossy that Amazon may have overcorrected in its pursuit of offering luxury brands exclusivity. Luxury Stores is available only through the Amazon mobile app and has...
Kering increases investment in resale, while LVMH steers clear Luxury fashion brands and high-end resale have been circling each other for years now, with luxury alternating between interest in resale and mistrust in the benefits it offers brands. Recent moves from Kering, one of the largest luxury groups in the world, indicate that the company is taking a great...
Alternative funding methods are catching on in beauty and fashion With investors growing more careful with their dollars, the rapid growth model championed by VCs is being called into question and new brands are having a harder time getting off the ground or scaling. Alternatives to VC funding and private equity are looking increasingly appealing for the brands that can make them work.
California’s congested ports expose the root problem of e-commerce shipping delays Brands and retailers across the U.S., along with UPS and FedEx, struggled with a surge of e-commerce orders over the holidays, and the logistical strain of shipping millions of packages at once. Despite being well past Christmas, those problems persist. But the root of shipping problems lies well before any...
Cosabella’s Guido Campello on the evolution of distribution: ‘Brands should be on every platform’ Campello joined Glossy editor-in-chief Jill Manoff on Tuesday for a discussion on wholesale versus direct-to-consumer sales, the way brands can differentiate when selling on multiple platforms, and the roles that small boutiques and giant marketplaces play in the retail market.
‘Multiple webinars’: How organizers helped traditional designers prepare for digital fashion month Fashion month in September 2020 was an experiment. Designers and the organizations that host fashion weeks in New York, Paris, London and Milan were attempting to transform their shows into digital products without much experience to go on. But the current digital fashion month, which is the second go-around, the...
‘The opposite of Nike’: Inside Allbirds’ growth strategy A major component of Nike’s market dominance to date has been the hype it's been able to build around its frequent releases and sneaker drops. Between collaborations, new models, new colorways of existing models and special editions, Nike releases more than 100 new sneakers every year. The high resale value...
How Xena Workwear’s Google Shopping strategy led to 10x ad returns The customer acquisition game has changed in the last year for DTC brands. Two-year-old brand Xena Workwear is an online-only brand that's managed to ride some of those changes to a year of growth. Its annual sales increased by more than 1,000% in 2020, and the company hit a milestone...