As resale becomes more popular, brands are increasingly launching in-house options as alternatives to the many multi-brand options like Poshmark. But for smaller brands like Rebecca Taylor, the money from their own products being sold on resale sites is revenue the brand could use to weather financial obstacles, like those...
Like China, the Middle East is a region that many Western brands may be unfamiliar with on a cultural level, which is why partnering with local businesses or hiring staff native to the area is key for many of the brands looking to expand there.
Trustworthy authentication is necessary for resale companies to compete, particularly for high-end items like handbags. But at the same time, sellers often choose to work with a company based on the speed they can pay and the convenience of the transaction. That’s why Mercari, a resale platform with operations in...
The DTC footwear sector is crowded, with big names like Veja and Allbirds already well established, but Cariuma co-founders Porto and David Python have managed to grow the company by 25% month over month, doubling the company’s sales every three to four months, since its launch last May.
Many young brands still want to be able to rely on PR agencies to build buzz. As the fashion startup space gets increasingly crowded, brands need to be as competitive as possible to cut through the noise. However, they often struggle with formulating a proper PR strategy, including finding the...
One of CEO Tim Baxter’s first orders of business after being appointed in May, alongside developing a new, more nimble corporate strategy, was handpicking new members of the company’s executive leadership board to help turn things around. Many of Baxter’s executive choices proved to be from brands that are going...
Rent the Runway already has a presence in stores, homes and, as of last year, some work spaces. Now, the rental platform is taking the next logical step: hotels.
This past summer, Burberry became one of 32 companies to sign the G7 Fashion Pact, one of the biggest cross-company efforts in the fashion industry to reduce waste and harm to the environment. It’s one of several new sustainability projects the company has been working on in the year since...
When Aman Advani and Gihan Amarasiriwardena launched the Kickstarter for their brand Ministry of Supply in 2012, they set a modest goal of raising $30,000, while quietly, optimistically hoping they might break $40,000, selling upward of 300 of their $95 Apollo shirts. The final number once the campaign was over...