While a year or two ago there were relatively few partnerships between mainstream fashion brands and esports, the last year alone has seen dozens of major new initiatives, signaling esports' arrival as a cultural force.
Nike has dozens upon dozens of successful sneakers in its lineup, from the Blazer to the Element React, but none have had the cultural legacy and revenue-driving power of the Air Max line. Now, as the new year starts, Nike is planning on leveraging the popularity of the Air Max...
It’s no secret that the fashion resale space has become crowded over the past few years. But even with the increased fervor with which people are flocking to buy and sell pre-owned sneakers, handbags and jackets, the market can only support so many players. So going into 2020, which of...
As fashion’s impact on the environment continues to become a hot topic over the last five years, brands at all levels of sustainability have made plans, commitments and goals outlining all the ways in which they will be more sustainable in the future. At a 2017 fashion summit in Copenhagen,...
Streetwear has always been a category dominated by men, focused on men’s sneakers, men’s sports and various male artists, particularly in the world of hip-hop. But as streetwear fully enters the mainstream, is 2020 the year it stops treating women’s clothes like an afterthought?
Shop Your Fit is focused on two things: helping customers find clothes that are the right fit for their specific body shape, which CEO and founder Matias Gath said is distinct from size, and reducing returns. The two are related, he said, with 46% of apparel returns blamed on a...
The move comes as eBay is in the midst of trying to take back its prominence in the world of sneaker resale. After being the original spot that both collectors and flippers turned to to buy and sell coveted sneakers, eBay became just one of many in the space after...
HBC has been struggling for the past few years, closing down or selling some of its brands, including Lord & Taylor and Home Outfitters. Saks Fifth Avenue has remained an outlier, being the only HBC asset to increase in revenue last year. Saks is at the heart of the current conflict,...
In the world of streetwear, Japan looms large on a cultural level. Japanese designers like Hiroshi Fujiwara and Nigo are revered by sneakerheads. Japanese culture and design sensibility are apparent in Adidas' collaborations with Pharrell and the many collaborations between streetwear and Japanese artists like Takashi Murakami. While China has...