Fashion startups move in on luxury manufacturers, as brands bring production in-house Italic’s business model opens up some interesting questions about consumers’ relationship with luxury and brand names. If you can buy a bag made by the same people who make Prada bags, using the same material Prada bags are made from, in the same place where Prada bags are made, is...
Fashion’s infatuation with AR continues, but only certain use cases inspire consumer engagement As fashion brands are embracing augmented reality with a boost from Apple, the question remains of whether there is an actual appetite for such tools or if brands are pushing them in spite of apathy from consumers.
As fashion moves toward sustainability, streetwear’s major players are notably silent on environmental impacts Few of the biggest names in streetwear have made any public commitments to sustainability. Supreme, one of the heaviest hitters in streetwear today, offers no information on where or how its materials are sourced, nor does it have any existing sustainable efforts like upcycling or waste reduction. The same goes...
‘A necessary change’: Sustainability in fashion is becoming a given, not a gimmick The fashion industry is the second largest contributor to global pollution behind the oil industry. This fact, something that fashion brands are only now beginning to reckon with.
How Yoox is using artificial intelligence to assist design in its private label brand The e-commerce company Yoox just launched its first private label brand, 8 by Yoox, tapping into the dual trends of artificial-intelligence-assisted fashion design and retailer-owned private label brands.
The Lobby wants to be the Stitch Fix for the DTC brand era The rise of personal shopping services is tied closely to the changing ways in which customers think about their relationship with shopping. The Lobby, a new startup that aims to set itself apart from comparable services like Stitch Fix, is the latest company to get in on this trend.
Yahoo Lifestyle debuts celebrity influencer series NowWith with eBay Yahoo Lifestyle is rolling out the next step of its “NowWith” program, a “celebrity-driven platform” that hosts a series of shoppable short videos featuring different celebrity influencers along with brand and retailer partners. In addition to the previously announced series starring Nicole Richie and affiliated with the lifestyle brand Wylde...
- Jason Wu’s Eloquii collaboration shows how plus-size fashion comes in all prices
Designer Jason Wu is the latest high-profile designer to collaborate across price points with a new collection designed in collaboration with plus-size women’s brand Eloquii.
- ‘It’s like denim’: How streetwear has changed the way luxury does business
No longer do luxury brands only have to worry about other luxury brands as competition for the same set of consumers. Now, Nike is a direct competitor with Gucci, and Burberry is going after the same customer as Adidas.