After dropping runway fashion, Calvin Klein turns to TikTok After the high profile departure of creative director Raf Simons, the brand announced yesterday that it would be shuttering the whole runway line that Simons was in charge of. The brand has struggled with earnings as well, with revenue dropping from $142 million in the third quarter of 2017 to...
‘It’s not an easy ship to turn around’: Sperry wants to change up its preppy image New England favorite Sperry is in the midst of something of a soft reboot. After a few years of struggling sales, the brand finally turned positive at the beginning of 2018 and saw slow but steady growth throughout the year.
The race to top luxury athleisure heats up In yet another testament to the faith that investors in have in one of fashion’s biggest trends, activewear retailer Bandier just secured $25 million in funding from French investment firm Eurazeo.
‘Coming down from the mountain’: How the casualization of fashion is affecting traditional luxury brands When Bill White founded Scarpe di Bianco, a brand that makes small batch, handmade Italian leather shoes, “comfort was a four-letter word” in the luxury shoe industry, he said.
‘True technical design’: Inside SoulCycle’s fashion ambitions SoulCycle has been selling limited selections of branded apparel for close to 13 years, but with its latest collection of athleisure products, the brand is branching further into the fashion world than it ever has before.
TrueFacet is using email marketing to stand out among resellers TrueFacet, the luxury watch and jewelry resale platform, is mixing up its email marketing strategy by eschewing all generic email campaigns and focusing entirely on personalized emails.
How designer Sandy Liang is using a pop-up as a creative testing ground The virtues of a pop-up store as a business tool have been well-explored by now, from offering a good brick-and-mortar experience to gaining new customers. But for its host, a pop-up can be just as rewarding creatively as it is from a business perspective.
Poshmark leans on celebrity partnerships for customer acquisition Resale comes with a host of challenges and advantages that make it unique when compared to traditional retail. To overcome one challenge -- acquiring new customers with less control over inventory than traditional designers -- resale platform Poshmark launched a new partnership with tennis superstar Serena Williams this week. The...
A new membership program looks to alleviate pain points of emerging fashion designers The internet has done many wonderful things for fashion, particularly smaller brands and independent designers. Small fashion brands that would never have been able to get off the ground ten years ago can now find modest but sustainable success through small online stores and a dedicated social media following.