Confessions of a founder coaxed into retail for DEI: ‘We were set up for failure’
Political and social turmoil during the pandemic created a groundswell of support for diversity, equity and inclusion back in 2020. Years later, however, DEI programs are under legal attack in U.S. courts. Now, some insiders say this has created an atmosphere of fear within private enterprise and public companies alike.
Today’s confessions subject is a brand founder caught in the crossfire: Lured into retail by today's biggest department stores to fulfill DEI goals, only to be abandoned as the movement's momentum has faded.