The Culture Effect

The Culture Effect

The ‘tomato girl’ trickle down: How tomato fragrances reached critical mass

By Emily Jensen

May 20, 2025

In 2025, tomato scents have trickled down from niche and luxury to mass, and tomato is poised to become not just a trending novelty, but a staple scent. And some brands are already looking for the next tomato.

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