Marketing Playbook

Member Exclusive

Mastering Strategic Disruption in the Digital Journey

Jan 23, 2023

Takin an ‘E.l.f.ing’ disruptive approach to marketing has nothing to do with gimmicks. In this session, beauty executives from E.l.f. will discuss how the company looks to its customers inform its bold marketing moves, including the content and affiliate plays that power its e-commerce.

Podcasts See More

The Glossy Beauty Podcast
How to make it in Sephora, with Ilia Beauty founder Sasha Plavsic
Sep 24, 2026
The Glossy Fashion Podcast
Glossy Podcast: 6 new things we saw at NYFW
Sep 18, 2026
The Glossy Beauty Podcast
How to win Allure’s best of beauty awards with editor-in-chief Jessica Cruel
Sep 17, 2026

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Events See more

14
Oct

New York, NY October 14, 2026
Glossy x Modern Retail Brand Leaders Dinner
The Glossy x Modern Retail Brand Leaders Dinner is an exclusive, invitation-only dinner bringing together influential brand executives to discuss their biggest challenges and industry opportunities.
4
Nov

New York, NY November 4, 2026
Digiday Creator Strategies
Bringing together leaders from across the ecosystem to examine the current state of the creator playbook and what's next for creator partnerships, monetization and brand growth.
9
Nov

Westlake Village, CA November 9-11, 2026
Glossy Beauty & Wellness Summit
At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.