On Day 2 of the Glossy Beauty & Wellness Summit, held this week in Huntington Beach, California, Erica Culpepper, L’Oréal Group’s general manager for Carol’s Daughter, Softsheen-Carson and Thayers Natural Remedies, broke down her approach to owning the brand story. Leveraging the right influencers and tapping into brand-relevant conversations on...
On day one of the Glossy Beauty and Wellness Summit, taking place this week in Huntington Beach, beauty executives met for a town hall-style discussion on the biggest challenges they’re facing. All talk turned to four topics.
Last week, Glossy released our latest Annual Report, covering the state and future of fashion brand distribution. Today, Glossy+ members have the opportunity to come together virtually to dive into this research.
In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging and, of course, driving sales.
At the moment, the best-selling clothing items in Roblox are those that match real-life styles: simple black items, jeans and crop tops, T-shirts with pictures of cats on them.
As brands push for more direct sales and customer connection, the business model for middlemen has had to pivot as well.
According to president Libby Wadle, Madewell doesn’t rest or rely on past strategy simply because it worked before. Despite its ownership, Madewell’s brand mindset mimics that of a digitally native, direct-to-consumer brand. Data and speed inform the design process, marketers work alongside merchants to funnel feedback to designers, and new...