What’s Next for Food Service Brands?
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
Putting all content creation in the hands of influencers is a popular TikTok strategy among brands more comfortable with Instagram. But best using the platform to the brand’s advantage requires getting immersed into conversations and securing a platform-specific community. In this session, Tyler MacDonald, senior manager of influencers and social media at Pacsun, will discuss how the company has crafted a voice, built a team, and rethought its approach to influencers and content to achieve success on TikTok.
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
Coronavirus restrictions have drastically limited the physical spaces that people can occupy while the struggle for racial justice has raised questions over who feels welcome in shared spaces. The [...]
Maintaining and hiring the best talent to help businesses thrive is perhaps more important than ever. Businesses can no longer rely on some of the more compelling parts of workplace culture [...]
Like many organizations, UNICEF USA has had to pivot its approach to respond to COVID-19. On top of supporting our workforce, the organization has been supporting UNICEF’s massive global [...]
Julie Weitzner, evp at Sellwin Consulting will take us through how to build a solid foundation when it comes to advertising beyond search, what tailoring content for Amazon looks like, and how to [...]
How does it look in practice? Ekta Chopra will take us through the evolution of e.l.f. Cosmetics has experienced while on Amazon, where the brand started and how it got where it is [...]
In this session, Adam will cover how brands should be thinking about sponsored display and Amazon DSP, the opportunities that exist within both our insight to what the future holds for upper funnel [...]
We’ll pack all the basics of advertising beyond search into a 25-minutes session delivered by Price Glomski, svp of digital commerce at PMG and begin to uncover how you can unlock this valuable [...]