What’s Next for Food Service Brands?
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
Glossy+ Holiday Commerce Strategies: A Marketer’s Wishlist
-
Interview -
11/07/2024
More from this category
-
-
-
People, Places, & Creating Innovative Spaces
Coronavirus restrictions have drastically limited the physical spaces that people can occupy while the struggle for racial justice has raised questions over who feels welcome in shared spaces. The [...]
-
The Evolving Workforce
Maintaining and hiring the best talent to help businesses thrive is perhaps more important than ever. Businesses can no longer rely on some of the more compelling parts of workplace culture [...]
-
Communicating and Leading in a Crisis
Like many organizations, UNICEF USA has had to pivot its approach to respond to COVID-19. On top of supporting our workforce, the organization has been supporting UNICEF’s massive global [...]
-
Case Study with Sellwin Consulting
Julie Weitzner, evp at Sellwin Consulting will take us through how to build a solid foundation when it comes to advertising beyond search, what tailoring content for Amazon looks like, and how to [...]
-
Amazon DSP vs. Sponsored Display
In this session, Adam will cover how brands should be thinking about sponsored display and Amazon DSP, the opportunities that exist within both our insight to what the future holds for upper funnel [...]
-
Crash Course: Advertising Beyond Search
We’ll pack all the basics of advertising beyond search into a 25-minutes session delivered by Price Glomski, svp of digital commerce at PMG and begin to uncover how you can unlock this valuable [...]
Latest event video
-
-
Glossy+ Holiday Commerce and Marketing Strategies
The year-end holiday shopping season is a crucial moment for most brands and retailers as consumers flock to stores and websites to purchase gifts – driving a surge in sales. For some brands, [...]
-
The Future of Influencer Marketing Episode 3: The Rise of Influencer Brands
As influencers have moved from endorsing brands to creating their own, their success rates have dramatically varied. Many influencers have found it challenging to balance the creation of sponsored [...]
-
Glossy+ CMO Strategies: Social Media – from TikTok to YouTube
Glossy’s CMO Strategies: Social Media presentation will focus on social media usage and budgets, as well as insights from our YouTube Shorts case study and sit-down interview with beauty guru Hyram [...]
-
The Future of Influencer Marketing Episode 2: The State of Brand Deals
The traditional influencer brand deal model is rapidly evolving as both brands’ and influencers’ priorities are changing. We asked beauty and fashion influencers, including Cassandra Bankson, [...]
-
The TikTok Effect
Patrick Ta Beauty founder Patrick Ta, Stephanie "Glamzilla" Valentine, Naturium founder Susan Yara and Being Frenshe founder Ashley Tisdale delve into the underlying factors that contribute to the [...]
-
The Power of Collaboration: Content Strategies for Brands and Influencers
E.l.f. Beauty vp of integrated marketing communications Patrick O’Keefe, influencer Kensington Tillo and Kosas founder Sheena Zadeh-Daly take a deep dive into the world of content strategies for [...]
-
The Power of Influence: Revamping and Rebranding
Phlur founder and creative director Chriselle Lim and Know Beauty founder and CEO Vanessa Hudgens explore how they've been able to revolutionize and rebrand in the beauty industry with strategic [...]