Interview | 0:32:27 
02/03/2021 
Like many organizations, UNICEF USA has had to pivot its approach to respond to COVID-19. On top of supporting our workforce, the organization has been supporting UNICEF’s massive global response at the same time. In this session, hear from Unicef’s CMO, Shelley Diamond, as she walks us through how your brand is a mark of trust in a time of crisis and how to successfully pivot your organization’s communications strategy in a time of need. From communicating with partners on creative solutions for the public, and keeping up with the intense local and political news trends, while tapping into your own opportunities of support.
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The traditional influencer brand deal model is rapidly evolving as both brands’ and influencers’ priorities are changing. We asked beauty and fashion influencers, including Cassandra Bankson, [...]
Patrick Ta Beauty founder Patrick Ta, Stephanie "Glamzilla" Valentine, Naturium founder Susan Yara and Being Frenshe founder Ashley Tisdale delve into the underlying factors that contribute to the [...]
E.l.f. Beauty vp of integrated marketing communications Patrick O’Keefe, influencer Kensington Tillo and Kosas founder Sheena Zadeh-Daly take a deep dive into the world of content strategies for [...]
Phlur founder and creative director Chriselle Lim and Know Beauty founder and CEO Vanessa Hudgens explore how they've been able to revolutionize and rebrand in the beauty industry with strategic [...]
