What’s Next for Food Service Brands?
2020 brought about a crisis for many food service businesses — and also forced innovation. On the marketing side of things, it meant all plans went out the window. For Shake Shack, it meant [...]
Communicating and Leading in a Crisis
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Interview | 0:32:27 -
02/03/2021
Speakers
Shelley Diamond
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CMO, Unicef USA
Like many organizations, UNICEF USA has had to pivot its approach to respond to COVID-19. On top of supporting our workforce, the organization has been supporting UNICEF’s massive global response at the same time. In this session, hear from Unicef’s CMO, Shelley Diamond, as she walks us through how your brand is a mark of trust in a time of crisis and how to successfully pivot your organization’s communications strategy in a time of need. From communicating with partners on creative solutions for the public, and keeping up with the intense local and political news trends, while tapping into your own opportunities of support.
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