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Marketing Playbook

Member Exclusive
Glossy+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
By Catherine Wolf and Li Lu
May 25, 2026

Glossy+ Research's fifth annual report analyzes the state of ad-supported streaming and the challenges streaming companies pose to marketers.

Related Coverage

  • CMO Strategies: A guide to marketers’ investments and streaming platforms’ ad innovations, from Amazon to YouTube
  • Glossy+ YouTube Influencer Index: A brand’s guide to YouTube influencer partnerships – from Kait Gardner to Hyram Yarbro
  • Research Briefing: YouTube claims largest portion of both ad placements and budget allocations
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Podcasts See More
  • The Glossy Beauty Podcast
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Go to Podcasts page
Events See more
  • 18
    Aug
    New York, NY August 18, 2026
    Glossy x Modern Retail Leaders Dinner

    An exclusive, invitation-only dinner bringing together influential brand executives to discuss their biggest challenges and industry opportunities.

  • 10
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    New York, NY September 10, 2026
    Glossy x Modern Retail Brand Leaders Dinner

    The Glossy x Modern Retail Brand Leaders Dinner is an exclusive, invitation-only dinner bringing together influential brand executives to discuss their biggest challenges and industry opportunities.

  • 11
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    Glossy Pop NYC

    Glossy Pop NYC is the ultimate event for beauty lovers looking to get up close and personal with the industry’s most exciting brands and content creators.

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