Loyalty & Community

Loyalty & Community

How the brand behind TikTok Shop’s top-selling product is diversifying its social strategy

By Lexy Lebsack

Jan 17, 2025

On its best sales day in 2024, Guru Nanda sold close to $1 million dollars worth of oral care products on TikTok Shop. Today, founder Puneet Nanda is bracing for the loss of the platform that amplified his longtime oral care brand onto millions of American’s bathrooms. Nanda sat down with Glossy to discuss his TikTok predictions and diversification strategy ahead of Sunday’s potential ban.

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