Loyalty & Community

Sarah Potempa, celebrity hairstylist and co-founder of The Beachwaver, is a live-selling expert. She launched her viral rotating curling iron, the original Beachwaver, on QVC in 2012 and, thanks to fanfare, appeared on the network 50 times that first year. Fast forward to 2024 and her knack for connecting with digital communities has made her one of the most prolific live-selling experts on TikTok with more than 1 million units sold on TikTok Shop to date. She joins the Glossy Beauty Podcast to discuss the nuances of live-selling, the benefits of an in-house content studio and much more.