How Brands Are Turning BFCM Shoppers Into Loyal Customers

As brands focus on holiday campaigns, BFCM delivers a surge of new customers. However, long-term growth requires fashion and beauty brands to retain these new customers — and retention is more than just a post-holiday strategy.

Retention enhances customer loyalty while boosting profitability and lowering acquisition costs over time. When brands build robust retention strategies, they can create a customer base that drives word-of-mouth marketing, strengthens brand reputation and becomes a consistent revenue source.

In this new guide from Cohora, learn how fashion and beauty brands are establishing consistent participation from consumers, finding ways to exist consistently in their consumers’ lives via meaningful interactions and, ultimately, turning seasonal shoppers into long-term, loyal customers.

Download this guide to learn more about:

How fashion and beauty brands are leveraging data to drive personalized, memorable experiences
Transforming post-purchase touchpoints to deepen customer connections
How brands are building thriving customer communities and crafting loyalty programs that stand out
Building year-round retention strategies for sustainable growth