Why the new generation of wearable tech has legs
Similar to other trends in fashion that launched with high expectations then fizzled, wearable tech has held on, despite flack and naysayers. And new entries in the space suggest there's new potential for the category. Big companies like Google, luxury houses like Montblanc and sportswear giants including Nike are all spending money on developing wearable tech. At the same time, newcomers are bringing novel approaches to what technology can do for apparel. The difference between the new launches and, say, VR glasses: They more seamlessly fit into one's routine; they don't read like tech for tech's sake.