Pop

Expansion Strategies

German value beauty conglomerate Cosnova breaks $1 billion in yearly sales, expands US footprint

By Lexy Lebsack

Feb 6, 2025

Cosnova, the German beauty conglomerate behind value makeup brands Essence and Catrice, announced Thursday it had surpassed the $1 billion yearly sales threshold in 2024. It began targeting this sales goal last year amid U.S. expansion. Essence’s best-selling Lash Princess Mascara sells for $4.99 DTC and through Amazon, Target and Ulta Beauty.

Podcasts See More

The Glossy Fashion Podcast
Glossy Podcast: Breaking down the K-shaped economy
Dec 19, 2025
The Glossy Beauty Podcast
The Glossy Beauty Podcast looks back at beauty in 2025
Dec 18, 2025
The Glossy Fashion Podcast
Glossy Podcast: What’s going on at Versace?
Dec 12, 2025

Go to Podcasts page

Events See more

11
Feb

New York, NY February 11, 2026
AI Marketing Strategies
Join us for AI Marketing Strategies as we map out the state of play of an industry being reshaped by AI.
1
Jun

Miami, FL June 1-3, 2026
Glossy E-Commerce Summit
At Glossy’s E-Commerce Summit, leaders from influential brands and retailers will break down how they’re winning customers, driving sales and rethinking the “omnichannel” concept.