Pop

“The world does not need another candle brand,” Silberman said. “And yet, I launched one, and it's doing really well." Silberman has 178,000 followers on Instagram, some of whom also receive her brand's newsletter. That's well shy of a million followers, she pointed out. “When we first launched, I had no clue what kind of numbers to project. I thought, ‘Well, I know how many people watch my stories and how many people typically buy things when I post them.’”