Can Kering’s comprehensive plan really turn things around? Apr 24, 2026
Can a diffusion beauty line work? Indie Lee hopes to prove it can Apr 23, 2026
The 5 fashion rules for wearable tech Apr 17, 2026

Sincerely Yours will debut in Sephora, on September 6. While many Sephora brands have targeted Gen Z, Sincerely Yours appears to be the retailer's first clear bid directly for Gen Alpha's wallets.