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Diipa Büller-Khosla does not call herself an influencer. Her Instagram "title" is "entrepreneur" and in her bio she describes herself as a "Global Indian." That said, she has 1.5 million followers, who she shared her skin journey with as she worked to clear her acne. Her mother, Dr. Sanghita Khosla, is an Ayurvedic doctor and dermatologist. This combination of factors made her feel that creating her own brand was not a matter of "if" but "when." The when, it turns out, is now, after a two-year product development and brand building process.