search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Member Exclusive

From Influence to Entrepreneurship: Unveiling the Success Stories of Influencer-Founded Brands

  • Facebook
  • Twitter
  • LinkedIn
  • Reddit
By Jill Manoff
Aug 16, 2023

Many beauty influencers have managed to leverage their personal brands and online presence to create thriving businesses. Their founders’ stories are unique, but in many ways mirror those of every other founder.

In this panel discussion, taking place at Glossy’s first Beauty Pop event in July, Love Wellness founder Lo Bosworth, Saltair co-founder Iskra Lawrence and Dezi Skin founder Desi Perkins share the key business strategies they’ve relied upon, as well as the challenges and triumphs that have shaped their entrepreneurial paths to date.

Related reads
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: How Maybelline leveraged ‘Love Island’ to supercharge lip gloss sales 
  • Beauty
    Can bold makeup finally dethrone the ‘clean girl aesthetic’? Celeb makeup artist Jamie Greenberg unpacks what’s next
  • Earnings
    Bath & Body Works says its Amazon sales have ‘tripled’ as it seeks to return to growth
Latest Stories
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: How Maybelline leveraged ‘Love Island’ to supercharge lip gloss sales 
  • The Glossy Fashion Podcast
    How Vogue’s September issue is evolving under new editor Chloe Malle
  • Member Exclusive
    Luxury Briefing: The resale market knows what luxury will revive next
logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom Intelligence
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2026 Digiday Media. All rights reserved.