May 15, 2025
Fenty Beauty is bringing e-commerce to Roblox with a shoppable lip gloss experience, blending gaming, community and physical product drops to reach Gen Alpha where they play.
Beauty & Wellness Briefing: Inside the Patrick Ta Beauty pop-up that inspired overnight camping and a mile-long entry line This week, I checked in with Jacqueline Barrett, svp of marketing at Patrick Ta Beauty, to learn the strategy behind the brand’s first IRL pop-up. Last weekend’s consumer event, which ran over two days in the hip Los Angeles…
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