Ahead of its Q4 2025 earnings call, the beauty company announced the acquisition of Bieber's blockbuster brand. The news comes as E.l.f. prepares to raise its prices due to tariffs on goods from China, which produces much of its affordable beauty products.
This week, I checked in with top fitness brand execs from Hercule Studio, Forma Pilates and Bala, as well as market experts, to break down the uptick in supply for luxury fitness equipment. The category has grown thanks to new…