search
Glossy Logo
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Glossy+
  • Podcasts
  • Events
  • Awards
  • Pop
search
Glossy Logo
Subscribe Login
  • Glossy+ Member Subscribe Now
  • Glossy+ homepage
  • My account
  • FAQ
  • Newsletters
  • Log out
  • Beauty
  • Fashion
  • Pop
  • Glossy+
  • Events
  • Podcasts
  • Newsletters
  • facebook
  • twitter
  • linkedin
  • instagram
  • email
  • email
Member Exclusive
Beauty & Wellness Briefing: P&G’s splashy new Gemz launch invigorates the waterless hair category, plus industry news
By Lexy Lebsack
Jul 22, 2025

This week, I checked in with executives at P&G to learn about the five-year beta test behind this month's Gemz waterless shampoo and conditioner launch at Target stores. The waterless hair category continues to grow thanks to interest from Gen-Z shoppers and avid travelers. Popular formats include woven and solid bars and powders. Additionally, Shideido America and Walmart announce layoffs, U.S. retail sales rebound in June, and new executive appointments at ELC, Kenvue, Santa Maria Novella and Function of Beauty.

Member Exclusive
Fashion Briefing: Rolex’s lower-priced sister brand Tudor is growing as luxury watch prices keep climbing

Despite its focus on affluence and luxury, Rolex, one of the biggest brands in the category, is having surprising success from its lower-priced brand, Tudor.

Latest Stories
  • Member Exclusive
    Glossy+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram
    Jul 22, 2025
  • Fashion
    ‘They have to live in the same world’: How fashion brands staff stores in international markets
    Jul 22, 2025
  • Sponsored
    What teens really need from clean beauty brands
    Jun 26, 2025
  • Loyalty & Community
    When it comes to winning at brick-and-mortar, store associates are the VIPs  
    Jul 21, 2025
  • Sponsored
    Beating price sensitivity without slashing margins
    Jun 20, 2025
  • Sephora Strategies
    Sephora Strategies: Inside Sephora’s big bets on women’s sports
    Jul 21, 2025
Glossy+ Exclusives See More
  • Member Exclusive
    Beauty & Wellness Briefing: P&G’s splashy new Gemz launch invigorates the waterless hair category, plus industry news
    Jul 22, 2025
  • Member Exclusive
    Glossy+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram
    Jul 22, 2025
  • Member Exclusive
    Fashion Briefing: Rolex’s lower-priced sister brand Tudor is growing as luxury watch prices keep climbing
    Jul 17, 2025
  • Luxury Briefing: Ralph Lauren tops the Wimbledon fashion EMV leaderboard, Antler breaks through
    Member Exclusive
    Luxury Briefing: How Ralph Lauren is benefitting from Wimbledon’s growing fashion influence
    Jul 16, 2025
The Latest Glossy+ Research See More
  • Member Exclusive
    Glossy+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram
    Jul 22, 2025
  • Member Exclusive
    CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges 
    May 28, 2025
  • Member Exclusive
    Glossy+ Research Briefing: Tariffs’ impacts on consumer and advertiser spending
    May 15, 2025
  • Member Exclusive
    Research Briefing: Emerging designers dominate the 2025 Met Gala
    May 8, 2025
Pop See More
  • Glossy Pop Newsletter
    Glossy Pop Newsletter: Maëlys plans to replicate the success of its Booty Mask with its latest launch
    Jul 18, 2025
  • Beauty
    How Scentbird scented a movie for its latest marketing activation
    Jul 16, 2025
  • Beauty
    Juicy Couture expands its fragrance offering with Just Moi
    Jul 14, 2025
  • Glossy Pop Newsletter
    Glossy Pop Newsletter — Exclusive: Ulta doubles down on K-beauty with 13 new brands
    Jul 11, 2025
The Latest from Modern Retail Discover Modern Retail
  • Brands Briefing: CPG brands are all about value packs this year as parents stock up on back-to-school items
  • Why expanding the pharmacy is key to Sam’s Club’s growth strategy
  • Modern Retail+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram
  • The long-delayed promise of a second American Dream megamall near Miami

logo

Get news and analysis about fashion, beauty and culture delivered to your inbox every morning.

Reach Out
  • Facebook
  • Twitter
  • Linkedin
  • Instagram
  • Threads
  • Email
About Us
  • About Us
  • Masthead
  • Advertise with us
  • Digiday Media
  • Custom
  • FAQ
  • Privacy Policy
  • Terms & Conditions
©2025 Digiday Media. All rights reserved.