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Modern Distribution
Where did Target and Ulta Beauty’s shop-in-shop partnership go wrong? 
By Lexy Lebsack
Aug 15, 2025

On Thursday, Target and Ulta Beauty announced an end date to the shop-in-shop partnership that kicked off in 2021. Glossy spoke to experts about the potential, execution and tumble of the brick-and-mortar experiment and what it means for beauty retail.

Member Exclusive
Fashion Briefing: How fashion brands are optimizing their AI search result performance

Over the last few weeks, Glossy spoke with several brand workers about how they’re approaching optimizing search for AI models and where they’re finding good information. The field is still very new, so many said they are still…

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