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Luxury Briefing: Could luxury’s next ‘it’ product be software? Brunello Cucinelli’s is already a 7-figure business

By Zofia Zwieglinska

Aug 7, 2026

In this week's Luxury Briefing, Glossy speaks with chief of humanistic technology Francesco Bottigliero about Brunello Cucinelli's AI software platform, Callimacus, and its new Salesforce partnership. The company is betting that its technology expertise can become a booming business of its own. Elsewhere, Ralph Lauren and Capri Holdings are showing where luxury demand is holding up, while Lyst’s latest data spotlights the brands and cultural forces capturing shoppers’ attention.

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