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Fashion

At Coachella, Gap’s Hoodie House drove over a million views, a 5,000% search spike and packed lines in its first weekend
Fashion
At Coachella, Gap’s Hoodie House drove over 1 million views, a 5,000% search spike and packed lines during Weekend 1
By Zofia Zwieglinska
Apr 17, 2026

Gap’s Hoodie House Coachella debut brought the kind of visibility most brands are chasing in their festival activations, especially as the event becomes more crowded.

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