Fashion

While the pop-up shop continues to be a go-to strategy for brands, especially direct-to-consumer companies with no physical retail footprint, they come with their difficulties. For those that are successful, the long lines to get inside and make a purchase can deter customers. That, coupled with the rise in the likes of Amazon Go, cashier-less convenience stores popping up around the country, and it makes perfect sense that pop-up stores get the cashier-less treatment.