Fashion

How a WeChat ban could impact luxury brands targeting Chinese consumers

By Danny Parisi

Aug 11, 2020

Brands like Ralph Lauren and Michael Kors have sold through WeChat for years, and they also use WeChat to advertise and relay information to Chinese consumers. WeChat Pay is accepted at many U.S. stores. Every Fendi store in the country accepts WeChat Pay, as do Rebecca Minkoff, Macy’s, American Eagle and Lacoste, among others.

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