Fashion

With founders Andy Forch and Richard Greiner at the helm, 14-year-old Huckberry has always gone its own way, and that has served the company well — allowing it avoid the pitfalls of excessive funding; thrive as a direct-to-consumer business; develop a “design house” of successful owned brands; and go all in on content, including video, before the strategy became trendy. The company is independent, founder-controlled and profitable, and it grew its e-commerce sales — which accounted for 100% of the business until August — by double digits this year.