Fashion

After starting her career in streetwear, working as a video personality at Complex before heading up womenswear at Kith, Oberg saw the opportunity to build an owned brand based on the success of her mood-board-style Instagram account, Sporty & Rich. She co-founded the brand as it stands in 2018. It has since earned fans including Hailey Bieber, collaborated with brands like Adidas, opened an experiential store in NYC's SoHo neighborhood and reached $30 million in annual revenue. Along with building Sporty & Rich to a $200 million brand, Oberg has big plans for its future.