Luxury

On Thursday evening, the company hosted an event celebrating the grand opening of its newest flagship store, a two-story hub in NYC's Meatpacking District. The store, designed in monochrome shades of grey, pays homage to the black-and-white street photography of legendary New York photographers like Ralph Gibson and Bruce Gilden. The new location, one of over 200 the brand operates, won’t just be home to photography, however. According to Leica U.S. president Mike Giannattasio, the store is also an opportunity to highlight Leica's continued evolution into a lifestyle brand beyond just cameras.