Luxury

From chat to cart: what OpenAI’s new checkout means for luxury

What OpenAI’s new checkout means for luxury

By Zofia Zwieglinska

Oct 1, 2025

OpenAI launches “Instant Checkout” inside ChatGPT while unveiling the Sora video app. Can luxury brands preserve storytelling, manage margins and navigate global AI regulation in this new commerce era?

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22
Oct

Virtual October 22, 2025
AI Marketing Strategies
In this live event, editors from Digiday, Glossy and Modern Retail will unpack the emerging playbook of brands embracing this brave new world.
3
Nov

Newport Beach, CA November 3-5, 2025
Glossy Beauty x Wellness Summit
At Glossy’s Beauty x Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.
13
Nov

Virtual November 13, 2025
The Future of Commerce
Industry leaders will break down how they’re winning at modern commerce by using AI to their advantage, updating their marketing playbooks, elevating the customer experience and more.