Fashion Briefing: Is retail localization the key to community?
Aug 20, 2021 • 8 min read
A store customized for locals doesn’t guarantee that it will become a community hub. Retailers that have been successful in immersing themselves into communities offer a blueprint to doing it right: Versus just serving their local community, they’re building their identity around it. And in doing so, they’re earning a distinct reputation that extends beyond a neighborhood and positions them for growth. Rather than insert themselves into a community, they follow their own.