Why beverage brand Liquid Death just collaborated with two beauty brands
According to Dan Murphy, svp of marketing at water and beverage company Liquid Death, it's a bit of a "happy accident" that the company's collaborations with megabrand E.l.f. and the Netherlands-founded grooming brand Reuzel launched within a week of each other. The E.l.f. collab, dubbed "Corpse Paint," launched on March 26 and sold out in 45 minutes. And on April 2, Reuzel dropped its $22.95 Severed Head Strong Hold Clay Pomade, infused with Liquid Death's mountain water. It also features imagery of a Liquid Death can on the packaging.