Michelle Phan, the pioneering beauty influencer and founder of Em Cosmetics, has been instrumental in popularizing makeup tutorials on YouTube where she has 8.6 million followers. And she's leveraged her deep understanding of digital media to create a successful cosmetics brand.

This week, a look at the new Brunello Cucinelli AI site, plus a breakdown of Prada's earnings.

When it comes to sustainable innovation in the fashion industry, Jamie Gersch is leading the charge as the Chief Marketing Officer of Rothy's, the San Francisco-based footwear brand renowned for its eco-friendly practices. With a rich background in retail, including her tenure at Old Navy and Gap, Jamie brought a...

On July 18, cybersecurity company CrowdStrike experienced a technology outage that caused widespread disruption globally. The outage affected millions of Windows users, including banks, financial institutions and other businesses. Although the impact on the fashion sector was small, some brands were included in the mix, like Canadian footwear brand Aldo,...

During Ermenegildo Zegna Group's second-quarter earnings call on Thursday, CEO Ermenegildo Zegna hinted at the upcoming appointment of a new creative director for Tom Ford. "The man that will lead the artistic direction, the creative direction, will have a strong know-how of the women and will be able to develop...

On Thursday, American Eagle Outfitters launched the "Live Your Life" back-to-school campaign, targeting Gen Z through a mix of co-creation, omnichannel strategies and surprise activations for back-to-school. The campaign assets feature athletes Coco Gauff and Trevor Lawrence, and actresses Kristine Froseth and Nikki Rodriguez.

Advertising and promotions were key topics on this week's luxury earnings calls. For its part, LVMH's spending exceeded 2019 numbers for the same period and increased slightly year-over-year. When asked about the company's marketing investments, CFO Jean-Jacques Guiony said they had been worth it. 

On July 15, Mango, one of Europe’s leading fashion groups, reported over Є1.54 billion ($1.68 billion) in revenue for the first half of 2024, marking a 6.3% increase year-over-year. Strategic collaborations, a focus on quality and aggressive expansion have driven this success, according to the company's Margarita Salvans.

At Ugg, Lindsey Dashoff shapes Ugg’s brand image and messaging, manages collaborations, and directs campaigns emphasizing the brand’s commitment to self-expression and storytelling through creative partnerships. In the last year, Telfar and The Elder Statesman have been among the brand's partners.