How Aldo has leveraged comfort technology to boost its post-pandemic sales In 2022, Aldo attributed 39% of its net women's sales and 22% of net men's sales to Pillow Walk products. By 2023, these figures rose to 66% and 39%, respectively.
Plastic Free July: Brand alternatives to plastic materials and packaging are on the rise Reducing single-use plastics in the fashion industry presents significant opportunities for innovation and sustainability, despite numerous challenges. Leading brands like Toms, Burton, and Florence Marine X are pioneering efforts to find sustainable alternatives and set new standards for the industry, particularly highlighted during initiatives like Plastic Free July.
Fashion Briefing: How Farm Rio and Marimekko leveraged signature prints to boost sales In this week’s briefing, the power of prints and Fourth of July sales. Plus, exclusive research, funding news and executive shifts to know.
Why beauty brands are betting on Roblox-based phygital commerce Beauty brands have a unique advantage, when it comes to phygital commerce on Roblox. E.l.f. Beauty is leaning in by launching a virtual kiosk within its existing E.l.f. UP! in-game experience. The kiosk, introduced on July 1, sells exclusive physical products like the E.l.f. UP! Pets Hoodie and popular skin-care...
On and Hoka are gaining market share, as Nike reports sales declines Nike’s fourth-quarter earnings, reported on Thursday, showed a year-over-year revenue decrease of 1.7% for the quarter, to $12.61 billion. In addition, its annual results revealed the company's slowest sales gain in 14 years.
London-based David Koma expands to menswear More womenswear brands are expanding to menswear, which, according to analysts, is a more stable market. For its part, 15-year-old David Koma launched its first menswear collection at Men’s Fashion Week in Milan on June 20.
Shein confidentially files for IPO in London without support of the British Fashion Council Shein confidentially filed on the London Stock Exchange on Monday. The company filed papers with Britain’s Financial Conduct Authority (FCA) in early June, initiating the process for a potential London listing later this year, according to Bloomberg.
Inside Walmart’s plan to sell its private-label brands on Roblox A Roblox activation centered on Walmart's Gen Z-focused No Boundaries brand will kick off in July, alongside the brand's relaunch in stores and online. The relaunch of the $2 billion brand was announced on June 13.
Fashion Briefing: The Hamptons are becoming a year-round fashion hub This week, a look at how The Hamptons are becoming an evergreen retail location for brands. Also, a guide to keeping a tight financial grip on your brand, a new funding round and executive shifts to know.