Fashion Briefing: The shift to in-house marketing — Fashion brands balance cost and creativity Rising costs, increased demand for efficiency and the global economic outlook have driven many fashion brands to reconsider their marketing approaches. By moving efforts in-house, brands can achieve greater control, streamline communication and reduce costs, but they also face challenges in maintaining innovation and creativity.
H&M defines a new, music-focused marketing direction H&M is doubling down on its strategy to blend fashion and music, amid increasing competition in the fast fashion market.
Stitch Fix introduces AI-driven customer profiles amid revenue decline Over the last year, Stitch Fix has increasingly used data and AI to create personalized shopping experiences. Its newest bet on AI, a tool called StyleFile, aims to improve its service as the company works to recover from an extended rough patch.
Game Changers: How athletes are redefining luxury fashion’s marketing playbook Forget digitally native influencers — athletes are now the ultimate ambassadors of luxury, combining their aspirational lifestyles with a sense of relatability that’s hard to beat.
Google updates Lens to streamline the path to purchase Google Lens updates are changing shopping with instant product information, price comparisons and features like Circle to Search solving pain points for fashion consumers.
Inside Nihi Sumba, Chris Burch’s celeb-frequented luxury resort Nihi Sumba aims to redefine what it means to experience luxury travel. Situated on the unspoiled Lost Island in Indonesia, about an hour flight from Bali, Nihi Sumba has become a hidden gem for the ultra-wealthy and A-list celebrities — Jennifer Lawrence spent her honeymoon at the resort in 2019.
Inside H&M Studio’s multi-faceted Paris Fashion Week strategy During Paris Fashion Week activations, including private events and parties, H&M debuted its fall 2024 collection for H&M Studio, the mass brand’s 10-year-old elevated diffusion line. The marketing investment signaled H&M's aim to further align with elevated fashion while it's at the center of the fashion conversation.
Adore Me aims to bring sustainability to seasonal Halloween styles Adore Me is launching a Halloween capsule collection in partnership with the natural dye company Ever Dye, marking the first product release to come out of the brand’s year-long collaboration with the climate tech startup.
Fashion Briefing: For holiday 2024, chatbots, influencers and early discounts expected to drive record sales This week, a deep dive into holiday shopping predictions and how AI chatbots are helping customers with search. Also, Pinko's Milan AR activation, earnings to know and executive moves.