"With all of our makeup, I'm always going to be looking for areas of improvement. There are new technologies and new ingredients. You always have to be working with manufacturers to find out, 'If I were to tweak this and make it 1% better, what would I do?'"

Ulta Beauty's marketing team can sit back and relax for a moment. On TikTok, customers and fans have taken to educating one another on how to make the most of the retailer's famous Ultamate Rewards program.

Dr. Whitney Bowe revels in the opportunity to democratize skin-care advice. Having had to limit the number of patients she sees at her bustling Connecticut practice, due to demand, she wanted to find another way to educate people. While social media has been one medium she's leveraged -- she has...

Once, a unique ingredient told consumers if a brand brought something new to the table — think: an Australian plum with the highest concentration of vitamin C around or a retinol formulated to be the least irritating. To a new school of brands, however, the ingredient itself is only half the...

"That girl" has a roster of experts and services she relies on and can dole out recommendations for her facialist, pilates-inspired workout of choice, meditation guru, vegan restaurants and more — she also probably has a lymphatic expert she swears by.

In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.

In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.

In Glossy’s inaugural list of the most impactful marketers in beauty and fashion, we’ve spotlighted the executives moving the needle on creativity, carving out new avenues for messaging, and of course, driving sales.

Garance Doré, a longtime blogger, developed a skin-care brand with just three simple products -- making it one of two new brands to take this minimalist approach. CBD, which has been slower and quieter as of late, popped up in two noteworthy brands, both of which are touting the ingredient's...