Glossy Pop Newsletter: 2023 is a (digital) lavender haze In 2020, the experts at trend forecasting agency WGSN and color analytics firm Coloro started predicting a purple wave to come in 2023 — "digital lavender," to be precise. It is now their "color of the year."
DP Hue launches first TikTok campaign to appeal to younger consumers At-home hair-color brand DP Hue's latest product is its first targeting the TikTok generation. Dubbed Glossy Glaze, the $29 in-shower product comes in six shades and is all about "commitment-free color." The two-minute in-shower treatment is meant to give hair a wash of color and shine. According to the brand's...
‘Every vagina is different’: Christina Aguilera joins Playground lube to champion sex positivity Soft-launched in May 2022, Playground, a sexual health and wellness company with one product, made a louder splash on Tuesday with its announcement of Christina Aguilera as co-founder and chief brand adviser.
Oribe doubles down on the ‘skinification’ of scalp care The 'skinification' of the hair and the rapid rise of scalp care are nothing new. In fact, luxury hair-care brand Oribe was an early adaptor in 2018 when it launched its timely Serene Scalp collection, with of-the-moment millennial pink packaging. The products made dealing with dandruff look almost desirable, given the...
Glossy Pop Newsletter: Inside Tree Hut’s unexpected, TikTok-driven glow-up Tree Hut launched in 2002, but since the onset of the pandemic and the rise of TikTok, it's essentially been reborn.
Lake Pajamas on leading successful influencer collaborations Lake Pajamas has become a staple for a certain kind of polished, millennial influencer. The 8-year-old brand was founded in Savannah, Georgia by friends-turned-co-founders Anne Read Lattimore and Cassandra Cannon. It has 117,000 Instagram followers and two brick-and-mortar stores, based in Charleston and Atlanta.
Violette FR is rewriting the rules of the celeb makeup artist brand Violette Serrat, the influential makeup artist behind the brand Violette FR, is known by her 494,000 Instagram followers for her chic French beauty style. It consists of a bold red lip or colorful eye, and — this is key — no foundation. But interestingly, her brand's best-sellers are in the skin-care category.
Glossy Pop Newsletter: How founders Bobbi Brown and Trinny Woodall build true brand loyalty The word "community" is so overused in brand worlds, it has nearly become devoid of meaning. Still, at Jones Road and Trinny London, strong communities numbering in the thousands are powering a heartbeat that most brands simply don't have.
Vanessa Hudgens is doing things differently with the second launch of Know Beauty Hudgens first launched Know Beauty in 2021 with singer Madison Beer. She admitted that it didn't land, which is why she decided to go back to the drawing board. On Wednesday, she re-launched Know Beauty as a completely different brand. This time, it is sold on Amazon and has just...