With new launch, derm-influencer Dr. Whitney Bowe’s skin-cycling trifecta is complete Dr. Whitney Bowe has been a dermatologist for over 15 years. But to many on social media, she's best known for popularizing "skin cycling," a term she coined for an alternating skin-care regimen of using exfoliating acids, using retinols and taking "recovery nights."
Exclusive: Sephora and TikTok team up on new content program for emerging brands Sephora and TikTok, in partnership with the marketing agency Digitas, announced on Monday a new initiative, dubbed the Sephora x TikTok Incubator Program. The program aims to help young brands become more successful on TikTok and more fluent in working with influencers on partnerships.
Glossy Pop Newsletter: Estée Lauder launches Nutritious, in bid for Gen Z (Exclusive) To promote the collection, the brand is launching its first TikTok campaign, featuring four influencers, as well as teaming with college student-focused publication Her Campus on paid content and activations.
Model Madison Headrick launches a beauty brand catered to travelers In November, model Madison Headrick introduced her brand, Care.e.on (pronounced 'carry on'), to the U.K. market. Edward Enninful, British Vogue's editor-in-chief, is a close friend of Headrick's and connected her to the magazine's editors. The resulting story on the brand gave it an unusual jumpstart on international sales.
Tatcha’s experiential, meditative pop-ups are driving sales Tatcha is taking an IRL & URL approach to marketing its Forest Awakening body care collection which first debuted in late 2022.
Fig.1 enters CVS with a micro-influencer campaign A little less than two years after launching, direct-to-consumer skin-care brand Fig.1 announced its debut at more than 3,200 CVS stores nationwide on Monday.
Glossy Pop Newsletter: The Bold Glamour filter and just how far fake beauty can go Over the weekend, a new filter took over TikTok — the "Bold Glamour" filter, which has already been used on 9.5 million videos. The hashtag #boldglamour has 214 million views — and its also worth noting that the hashtag #boldglamourfilterlooksweird has 53,000.
Futurewise founders on the importance of omnichannel — and Target — for reaching Gen Z On February 5, Futurewise debuted at Target. The skin-care brand, co-founded by Julie Schott and Brian Bordainick, launched in November with the plan to bring a brand identity to the practice of slugging.
Glossy Pop Newsletter: The return of the boob job — among Gen-Z influencers, anyway Suddenly, and all at once — boobs are back. Allow me to explain. In the past week or so, I was scrolling TikTok, as it is my literal job to do, DM-ing videos back and forth, when my friends and I noticed ubiqutious talk of a procedure we hadn't heard...