Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
October saw not one but two luxury skin-care brands expand into the hair category: Dr. Barbara Sturm launched a full collection, expanding upon an existing scalp serum, and Augustinus Bader entered the category for the first time.
In mid-November, the celebrity gossip account @deuxmoi (1.3 million Instagram followers) posted an email it had received. The pseudonym used by the sender: “primar color” Subject line: “beauty industry” The message: “This A+ musician soon to join the beauty industry with a lipstick brand. Keep up with updates cause there’ll be...
In 2021, Walmart added 69 new beauty brands to its assortment -- a range spanning “indie brands, multicultural brands and brands [like Nou] that we built together with P&G,” said Musab Balbale, who’s leading the department’s evolution.
Tinx never set out to be a beauty influencer, yet the products she loves frequently become cult favorites. So it’s no surprise that many brands inked partnerships with her this year. For example, in August, Kiehl’s introduced “The Tinx Edit.”
Once known for being exclusionary, the Abercrombie & Fitch of today touts a message that is essentially the polar opposite. Carey Krug is behind the new marketing, which encourages confidence and individuality -- and is resonating with Gen Z.
This year, KVD Beauty rebranded once again. To unveil the updated KVD and its biggest launch of 2021, the Good Apple foundation, a powerful marketing strategy was paramount. Tara Loftis took a big bet on TikTok and won.
Though best known as half of the team behind fashion label Public School, Dao-Yi Chow dedicated much of his time and energy in 2021 to rallying the fashion community, in the name of fueling the Stop Asian Hate movement.