Angelic Vendette, Alo Yoga | Glossy 50 2022 For Alo Yoga, Angelic Vendette has pioneered popular events, like 1-year-old Alo House, and digital activations. The latter includes Alo's recent entry into the metaverse and launch of a Roblox-based "sanctuary," attracting 55 million visitors.
Maggie Ford Danielson, Benefit | Glossy 50 2022 In June, when the Supreme Court overturned Roe vs. Wade, select fashion and beauty brands spoke out. Benefit was among the loudest and most consistent, with Maggie Ford Danielson leading the charge.
Melissa Wood-Tepperberg relaunches Melissa Wood Health On Monday, the platform relaunched, which Wood-Tepperberg described as a brand "evolution," versus a change. Now, for the first time, classes are being offered by instructors other than Wood-Tepperberg — seven, to be exact. Two specialize in pre- and post-natal exercise, and two will introduce an entirely new workout, Dance Flow....
Glossy Pop Newsletter: Meredith Lynch researches celebrity brands and reports her findings on TikTok In the past six months, Meredith Lynch has received two cease and desists from powerful, wealthy, famous women. The source of the drama, in case you missed it, is Lynch's TikTok, where she can be found explaining her investigations to her 193,000 + followers.
Iskra Lawrence and The Center’s Saltair expands into hair care Following its February 2022 launch, Saltair, a brand created by The Center, a brand incubator, and model and influencer Iskra Lawrence, is in expansion mode.
Influencer Stephanie Ledda launches perfume Stephanie Ledda — and her followers — love perfume. On YouTube, Ledda has 1.12 million followers, and on Instagram, she has 469,000. On Wednesday, she launched fragrance brand Ledda, a project she has worked on with her business partners for over 18 months.
K18 taps TikTok influencer Anna Sitar to direct its new campaign With a long creative leash and budget to spare, the brand decided to go big for its last campaign of the year, enlisting TikToker Anna Sitar (12.1 million followers) to direct a connected TV commercial.
Glossy Pop Newsletter: How Higher Dose made a sauna blanket a status symbol In 2020, while stuck at home, many people paid more attention to their health, wellness and beauty routines than they ever had before. Perhaps it offered a sense of control in a suddenly confusing world. Things like face tools, high-end sweatsuits and various creature comforts surged in popularity. Among the...
Bandier x FitOn team up for shoppable live fitness classes In New York and Los Angeles, Bandier's Studio B has been a destination workout spot to train with buzzy instructors like Amanda Kloots IRL. Now, Bandier is teaming with FitOn, the 'freemium' online fitness platform to bring the Studio B experience to the masses. FitOn has over 13 million members....