Glossy Pop Newsletter: The New Community Playbook — The new customer perk is access to lab samples In June 2022, personal-care brand Curie formed the "Sniff Club." The Club started with 50 members, and it now has 1,000. Curie sends new products to Sniff Club members 3-4 months in advance of their launch dates and does not require them to sign NDAs.
Hotel Lobby Candle’s first hotel collaboration is selling in minibars On Friday, Hotel Lobby Candle launched its first candle collaboration with an actual hotel, Aspen's Hotel Jerome. That includes taking up residence in the hotel's lobby, where the candle's scent will become the signature scent.
Merit Beauty owes its viral eyeshadow launch to simplicity In late August, 2-year-old Merit Beauty launched its first eyeshadows. "It was the most requested product, but it's the least worn product by our community," said Aila Morin, Merit's svp of brand, growth and innovation.
Glossy Pop Newsletter: The New Community Playbook — Inside Matilda Djerf’s community-focused fashion week pop-up By the time I got off the subway at 9 a.m. on Thursday to attend the press preview for Djerf Avenue's four-day pop-up shop on Spring Street, the line had already been forming for over three hours. The pop-up would open to the public at 10 a.m. It was the...
How Bubble aims to conquer college campuses Bubble skin care already lines the shelves of Walmart, CVS and Ulta — but the brand, launched in 2020, is now looking to take over college campuses.
Glossier and the WNBA team on foundation and female empowerment Glossier has reignited its partnership with the WNBA for a new launch: its new Stretch Fluid Foundation ($34), which went on sale on August 22.
With new Strawberry Glaze flavor, Rhode closes in on 1 million Peptide Lip Treatments sold It's a "Strawberry Girl Summer," as perhaps you've heard. ICYMI: Hailey Bieber declared it so via an Instagram post on August 2. In the first photo of the carousel post, Bieber appears fresh-faced, with strawberry-hued cheeks. In another, she has a Rhode-branded strawberry sticker on her nose. The post created...
Glossy Pop Newsletter: The New Community Playbook — Why brand-hosted walks and runs are gaining traction A brand's community has never been more important. The community — encompassing customers, followers, and others who engage with its content and messaging — has become the lifeblood of a brand. What's more, engaged customers are likely to attract more customers.
Makeup artist and founder Patrick Ta on finding success through social media Patrick Ta has come a long way from the MAC counter, where he started working over 12 years ago in Scottsdale, Arizona. Today, the brand founder and full-time makeup artist travels the country creating looks for Gigi Hadid, Sydney Sweeney, Camila Cabello and Alix Earle, among other well-known names. He...